Master in Strategic & Digital Marketing

Master in Strategic & Digital Marketing

October 2021
2 Years 
Tuition fees
72 000 Dhs/an
Subscription fees
5000 Dhs/an
Contact our advisors
+212 6 63 43 53 13
+212 6 14 07 99 95


The Masters in Strategic & Digital Marketing at Rabat Business School combines the theoretical and practical aspects of Marketing to provide the student with a global view of the strategies that companies use to develop and promote their products and services. The courses allow the student to acquire skills both at the national and international level.

The program Assets 
-Diploma recognized by the Moroccan State allowing job opportunities in public institutions and to integrate public universities on a national and international scale for state doctorates. 
-Reciprocity Project: As most Rabat Business School programs aim to prepare socially responsible managers and leaders who will make a positive difference in their society and environment, our Master’s program in Finance and Applied Economics is no different, the program not only includes a “Business Ethics” course but also a “Reciprocity Project” where students go through a deep social work experience with the help and assistance of professionals in this domain.
-24 weeks of internship in a company. 
-Possibility of academic exchange .
-Courses are conducted in French and English. 
-A permanent faculty shared with our partners. 
-The possibility of spending a break year at Walt Disney World in Orlando, Florida.
-Local pedagogy.
-A permanent faculty.

Program Objectives

Combining the theoretical and practical aspects of Marketing, this master’s degree enables students to acquire an in-depth knowledge of marketing strategies, as well as all the related disciplines within the field, such as consumer psychology, international marketing, digital marketing, market research, etc.

Including modules taught in English, this master’s degree equips you, through the acquisition of technical, communicative and linguistic skills, for a better professional integration.

In addition, the program includes a semester covering the fundamentals of the Management fields, allowing each student to learn about good managerial practices.


Steps to follow in order to apply in the Master program :
Step 1 : Pre-application on the UIR website:
Step 2 : Preparation of the online application form
Step 3 : Invitation to the oral interview
Step 4 : Admission test: Interview of motivation and individual personality with a jury
Eligible applicants:
Students holding a Bachelor’s Degree or a Highschool diploma followed by 3 undergraduate years.
The application must include the following documents :

-A copy of the Highschool diploma.
-A certificate of achievement and a copy of a graduate degree obtained.
(Attention : the initial curriculum should be validated by the Moroccan Ministry of the National Higher Education)
-A detailed transcript containing grades from previous education years.
-Letter of recommendation

Fees and Financing

Tuition and accommodation fees
Tuition feesAccommodation fees
Financing of studies
ScholarshipStudent loans

    Jobs & career 

    • Conseiller en stratégie marketing
    • Chargé d’études marketing
    • Responsable du marketing opérationnel
    • Chef de projet junior
    • Responsable e-commerce
    • Responsable de promotion des ventes
    • Responsable de communication
    • Digital marketing spécialiste
    • Community manager
    • Social media marketer
    • Cycle doctoral